How MSPs Earn From Licensing Support Ticket History
Learn how licensing your MSP's de-identified IT support ticket history for AI training works, and how it can become a new revenue stream you control.
If you run a managed service provider (MSP), you've been building something valuable for years without trying. Every time a tech logged a symptom, worked through a fix and wrote down what happened, your PSA kept a record. Stack those records up over three, five or ten years and you have a detailed history of real IT problem-solving.
That history can now earn you money. AI labs are licensing real business data directly from the companies that hold it, and IT support tickets written by working techs are some of the hardest data for them to find. SideGig Data helps MSPs turn that history into a de-identified dataset they can license for AI training, while keeping full ownership of it.
Here's how it works and why it's worth a look.
Why Are AI Labs Looking for Support Ticket History?
To keep improving their models, AI labs need records of real work: how people actually diagnose and fix problems on the systems businesses run every day.
Your tickets capture exactly that. A good ticket shows what the client reported, what the tech checked, what changed and how the fix was confirmed. Tickets your techs wrote before AI tools became common are especially hard to come by, because they reflect how people solved problems on their own.
AI labs now license business data directly from the companies that created it, which puts MSPs with a deep ticket archive in a strong position.
For a closer look at what makes one ticket more useful than another, see What Makes IT Support Ticket Data Useful to AI Labs?
How Does Licensing Your Ticket History Work?
Licensing means you grant a buyer the right to use a cleaned copy of your data under terms you agree to. You keep ownership of your data the whole way through, and the license limits how the buyer can use it.
The process follows a few clear steps:
- A quick 15-minute intro call. We'll talk through your PSA and ticket history and see if it's a good fit. You won't need to share any files or give us access.
- A data rights check. We sign an NDA, then review your client agreements to see which data is eligible and can be licensed.
- De-identifying your data. Passwords and secrets come out, and client names, devices and IPs are swapped for consistent tokens. This all runs on your server.
- Ready to license. We help you review offers and pick a buyer, then you grant the license.
You approve every step, and you can stop at any point. If you want to know what those first steps look like in more detail, read What Happens First When You License MSP Ticket History.
Why Is This a New Revenue Stream?
Most MSP revenue comes from recurring service work. This is different: it's income from records you already have, created through work you've already been paid for.
A few things make it attractive:
- It builds on what exists. You license ticket history that's already sitting in your PSA. Your team keeps working the same way.
- It can repeat. New support tickets can be licensed again as your history grows. If you choose, SideGig Data cleans and sorts fresh batches on a schedule, so each one is ready to license.
- It's a lasting asset. A licensed dataset adds value to your MSP as a company asset.
What your data could earn depends on ticket volume, note quality, how specialized the work is and how many clients clear review. We walk you through what to expect before you commit.
Who Is a Good Fit?
Shops of any size can qualify. The strongest candidates usually have:
- 3+ years of PSA history
- Techs who write real notes
- Mostly unregulated clients
SideGig Data works with the tools you already use, including ConnectWise, Autotask, HaloPSA, Kaseya and Syncro, plus tech chat in Microsoft Teams and Slack. Most PSAs can export tickets.
How Do Your Clients Stay Protected?
Buyers want the troubleshooting, so your clients' details come out first. Every MSA is reviewed, and clients whose agreements don't allow it are left out, along with any client who says no. Healthcare, finance and government accounts are excluded by default unless you approve them.
Client names, users, hostnames, domains and IPs are replaced consistently, so the fix stays readable and every identity stays hidden. Every record gets a secret scan, and flagged tickets get a human review or come out. You see a redacted preview before anything leaves your server.
What Does It Cost?
The review and guidance cost nothing. If you move ahead with cleanup and licensing, SideGig Data's fee is 15% of what you're paid, shown in dollars before you sign. Nothing is due upfront, and if there's no deal, there's no fee. You see every buyer offer in full, you can decline any offer and owe nothing, and you're free to work with other buyers.
Even if you decide not to license, a review leaves you with a clearer view of which MSAs are silent on data use and a sense of what your ticket history could earn.
See What Your Ticket History Could Earn
Your PSA already holds years of real problem-solving. Finding out what it could be worth takes a short form and a quick call.
A few quick answers get you a first read. No files, no access, no fee unless you're paid.